Re News

Inman

• Inman Connect sponsors look forward to a new year in a new venue in New York
  Inman Connect New York is coming up soon and sponsorship opportunities are selling out fast. Already, dozens of sponsors are lined up to be part of this exciting, new year’s kickoff event!
• VHT acquires TourFactory, partners with parent Collabra
  VHT and TourFactory both provide photography services geared to the real estate industry. They believe the new deal will create the largest network of its kind in the U.S.
• Engage more leads with top-of-funnel Aiva: Tech Review
  Aiva is a web and mobile app that works alongside real estate CRMs to better qualify and automate lead response. We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents should find a way to leverage technology to win online […]
• Be transparent: How to have the commission conversation
  At the heart of the ongoing DOJ-NAR saga is who gets paid and how in a transaction — and how the consumer is educated about it. Broker-owner Gavin Payne says agents should "attack the gorilla in the room on every appointment.” Here are some key talking points to help articulate your value and provide proof […]
• Should I cut my commissions? 4 tips to defend your paycheck as a newbie
  Most of us have been asked to reduce our commission for one reason or another. Understanding what’s really at stake and what you want the end game to be will help guide you in making the right call when it comes to your commission. 
• The real reason sellers shop by lowest commission
  A homeowner who's shopping based purely on price isn’t convinced that real estate agents are worth the money, which is why it’s so important that we show them why they are. Here's the best way to approach the conversation.
• ‘Is the Bible hate speech?’ NAR hate speech provision faces first big test
  Realtor Brandon Huber is under fire for pulling his church's support of a food bank during Pride Month. Now, the Missoula Organization of Realtors has to determine if it's religious freedom or hate speech.
• Who does what? 4 tips for defining team roles and setting expectations
  At the most basic level, there are three functions that run a business. To bring this into context for a real estate team, here’s a breakdown of the responsibilities in each area (operations, finance, and sales and marketing) — plus, four tips for clearly defining roles and ensuring team members are best equipped for success.
• Clever Real Estate raises $8M in Series B, eyes mortgages
  The discount paper brokerage says it reached profitability in the third quarter and is on track to sell more than 6,000 homes this year.
• Lessen hits unicorn status with $170M Series B
  The new funding round of $170 million, for a total of $214 million raised, pushes Lessen into "unicorn" status, meaning its valuation has topped $1 billion. It's the second industry player in November to earn the title.

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