Facebook vs. Twitter for Real Estate

Lately there has been a lot of discussion on which is “better” for Realtors and those involved with real estate: Facebook or Twitter? Many blogs and articles have voted Facebook as the more significant choice of the two. I submit that it is worth examining them both, as they offer different benefits.

Facebook is the quintessential way to stay in touch with friends and people you know. For Realtors it offers more benefits. You can connect with clients and colleagues, and it is a great way to keep in touch with everyone. You do have to be careful about how you use Facebook, though, because it should not be used as a marketing tool. Well, let me rephrase that: you don’t want to use Facebook to tell people to send you referrals, or to brag about what great service you provide. If you do this you will see your friend list diminish.

So, how CAN you use Facebook? Think of it as a way to show your personal side to all your connections, just like you do with friends. Create lists so you can send important information to clients and colleagues.

Where should you post business information? Create a Facebook business page. This is where it is ok to post business articles, blogs, videos and important information about your industry and what you are up to. You can post a link to your page on your Facebook page, asking people to “like” your business page. This is a fantastic way to share great information on a daily basis.

It is obvious that Facebook has some great advantages for sharing information across your sphere of influence. I have received calls from Facebook friends needing real estate advice or assistance, so if you use it correctly it can be a great tool.

What about Twitter? It is important to understand that Twitter is a completely different beast, and many people do not understand this. I have to admit that over a year ago I signed up with Twitter. People started “following” me and I didn’t really understand the significance, so I canceled my account. Now that I am back in the Twitter game and know what it’s about, I have to say that Twitter has changed my business.

Twitter is not about selling yourself, it is about connecting. I have connected with industry leaders, experts, real estate technology gurus and agents all over the globe who are making big changes in our industry. I have learned so much and have come to really respect a lot of the people I follow. I read their blogs and they read mine, we bounce ideas off each other, and I often find great topics to explore further and blog about just from reading Twitter posts. I have made some real friends, and I have also been asked to write for another national blog through my Twitter connections.

The bottom line is that if you think of Twitter as a personal way to get more educated within your industry and create amazing connections, and not as a way to “get clients,“then you will derive great benefits from Twitter.

Who wins in this contest? Well, I am going to disappoint you but it is a tie. I think you need to use BOTH forms of social media to see a difference. Remember, social media is not really about having the most connections or trying to find clients–it is about establishing yourself as an industry and area expert, or a “Trust Agent” (great book written by Chris Brogan and Julien Smith on this very topic). It is only when you truly understand how to use social media in the right way that you will reap the benefits.

Quick Search


Sorry we are experiencing system issues. Please try again.